Our Guide to Vegan Cruelty-Free Makeup Brands

White rabbit sitting on lawn


  1. What is vegan beauty?
  2. Vegan makeup brands at Beauty Base
  3. Vegan and cruelty-free skincare

Cruelty-free and vegan makeup brands have garnered a lot of attention over the years. Without any of the harmful chemicals tested on animals first, beauty brands are looking at ways to safely test makeup using other methods, passing on ethically sound products to their customers.

Here at Beauty Base, we want to highlight our current vegan beauty brands — which include vegan makeup brands and skincare ranges — to open up a cruelty-free world of products you’re bound to want to add to your makeup bag.

What is vegan beauty?

A vegan beauty product does not contain any animal-derived ingredients, nor is it tested on animals before human consumption. Makeup and skincare products often include animal ingredients such as honey, beeswax, lanolin (derived from wool), and carmine (made from insects), to name a few.

Vegetarians, vegans, or simply those who wish to use ethically sourced products are the main target group for vegan beauty and cruelty-free brands.

However, these products can be created without animal ingredients or animal testing! Vegan and cruelty-free cosmetics are still of very high quality! There’s no compromise here, which is why ethical beauty is at the forefront of the beauty industry right now.

Makeup Brushes

From high-end premium beauty products to vegan brands, you’d be hard-pressed to notice the difference on a finished make-up look.

That’s because a lot of hard work and research goes into finding the right ingredients for cruelty-free makeup items, so we can enjoy our ethically sound foundations, lipsticks and eyeshadows. All of the glamour with none of the guilt!

Check your makeup products for the bunny logo to see if it is cruelty-free.

Vegan makeup brands at Beauty Base

Here at Beauty Base, we have excellent vegan beauty brands for you to get acquainted with. Whether you want to build up your collection of cruelty-free makeup, or want a fresh start by restocking your entire makeup bag, we have some gems for you to consider.


Milani vegan makeup

Get to know the vegan makeup brand, Milani, and its impressive range of cosmetics. Enjoy the professional results this brand offers, from highlighting and contouring duos to primers and lipglosses. Milani is an outstanding, cruelty-free brand that offers a comprehensive make-up range.

There has been so much hype around the Milani Conceal + Perfect 2-in-1 Foundation — and it’s hype to be believed! Available in a great colour range, this Milani foundation offers excellent high coverage and works to combat under-eye circles, redness and other skin imperfections. It’s the ideal 2-in-1 product and an absolutely essential addition to your makeup bag for keeping your base on point all day, every day.

We’re also huge fans of the Milani Rose Powder Blush, which is wonderfully designed into a pretty rose, and we’re certain it’ll be a product that you reach for again and again. It offers a natural blush that complements every skin tone for a pretty finish on the cheeks, and there’s also a coral version for ladies who prefer a brighter pop of colour. For a subtle shimmer, opt for the stunning, sunbaked Milani Baked Blush which will add shape to your face. Tie an evening make-up look together with a slick of the Milani Amore Mattallics Lip Creme for a vibrant, smudge-proof lip product that will last all night!


This is a creative, cruelty-free makeup brand that receives a lot of attention from the beauty world. Seren makeup is not tested on animals and we can’t get enough of their pigmented eyeshadows.

Seren vegan eyeshadow

There’s a gorgeous range of shades available from sultry dark perfect for a night out, and nude ideal for daytime.

Vegan and cruelty-free skincare

Vegan skincare goes hand in hand with the vegan beauty products available on the market, and the range of skincare suitable for vegans at Beauty Base is a great place to discover some new products for your skincare routine. Free from animal byproducts, vegan products are often packed with skin-loving natural or organic ingredients which are kind to your face and offer delicate cleansing and nourishment daily.

Himalaya Skincare

Himalaya Herbals is an excellent vegan skincare brand that also does not include parabens or alcohol in its products. From light hydrating gel cream boasting winter melon and fig ingredients, to gentle scrubs created with walnuts and apple; Himalaya Herbals focuses on natural antioxidants, aiming for an organic skincare approach with its skincare range.

Ayumi skincare

Ayumi is another vegan skincare brand that places high importance on utilising natural ingredients to create gentle skincare products for those with troublesome skin. Using bioactive botanical plant extracts, its specially formulated products target blemishes and pigmentation issues for happier skin. The Ayumi range has also expanded to include natural hair care products, such as powder shampoo and hair oil repair. This holistic approach to beauty treatments and daily products is a positive approach to get on board with.

Makeup brushes in a pot

We hope that we’ve inspired you to take a look at our cruelty-free makeup and skincare ranges here at Beauty Base.

With vegan makeup brands and skincare there’s no compromise on the quality or style of these products. They are perfect for makeup lovers searching for beauty products made without cruelty. Shop our vegan makeup brands and discover our Milani, W7, Himalaya Herbals, and Ayumi collections today.


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