Beauty Base


Veganuary – How To Switch To Vegan and Cruelty Free Makeup With Em-J

Veganuary is a time when many of us are considering taking the leap towards eating a plant-based diet, or opting for more vegan products in our everyday lives. If you’re thinking about switching to vegan beauty products, or simply cruelty-free makeup, you can make small changes with no effort at all! At Beauty Base we offer a range of ethical skincare and makeup, and we’ve got together with our official beauty ambassador, vegan beauty lover EM-J to discuss the vegan beauty industry. What inspired you to become a cruelty-free beauty... Read More


2019 Beauty Trends You Don’t Want to Miss

At Beauty Base we’re always on the hunt for the very best beauty products to help us achieve our favourite beauty trends. A new year always means a change in fashionable looks or products, so whether you’re looking to refresh a style you love or wanting to adopt something brand new, let’s look ahead to see the 2019 beauty trends for makeup, hair, skincare and nails! Skin We’re already loving our facial exfoliating scrubs once or twice a week as a way to refresh the skin, but a skincare trend... Read More


Best of 2018 Beauty & Fragrances

It’s been an exciting year at Beauty Base and as we get ready to embrace the new year, we’re taking a look at the best of 2018 beauty and fragrances that you’ve been loving as part of your daily routine. Not only are we sharing some of our bestselling products, but our fabulous celebrity makeup artist beauty ambassador Em-J is also providing us with her favourite vegan beauty products! Read ahead to see if any of your favourite beauty products or perfumes have made our list. Carolina Herrera Good Girl... Read More


Beauty Base Christmas Wishlist: Beauty & Fragrance

At Beauty Base we have an amazing collection of Christmas beauty gifts, perfume gift sets and stocking filler ideas to inspire you with your present shopping. So whether you’re searching for budget beauty gifts for the makeup addict in your life, or a special fragrance for your significant other, you’re sure to discover the perfect selection of gifts to suit your budget with our Beauty Base Christmas wishlist! Beauty Gifts Any beauty fan knows the importance of a good eyeshadow palette and how it can deliver a multitude of different... Read More


Winter Skincare Evening Routine With Em-J

Is there anything better than closing the door on a cold night and getting cosy with a pamper session using all of your favourite skincare products? Here at Beauty Base we’re all about adapting our skincare to fulfil what our skin needs depending on the season, and during the winter time, there’s a big focus on keeping skin moisturised and protected from the harsh elements. This month we teamed up with our Beauty Base ambassador celebrity makeup artist Em-J and asked her to show us her ultimate winter skincare evening... Read More


Best Beauty Buys of 2018: The Beauty Base Favourites

Today we’re sharing our best beauty buys that have made a big impression on us and our customers, including a selection of bestsellers from the makeup department here at Beauty Base. From the best foundation for flawless skin to the essential eyeshadow palette needed for the perfect smokey eye, discover our top beauty products and find something to fill any gaps in your own makeup collection! For the Base Milani Conceal + Perfect 2in1 Foundation A product that certainly lives up to its hype in the beauty world has to... Read More


How To Do Halloween Make Up With Celeb Make Up Artist Em-J

Halloween is slowly creeping upon us and it’s time to get thinking about what character you’re going to be creating as your Halloween alter-ego this year! Luckily our beauty ambassador and celebrity makeup artist Em-J has put together a fabulous zombie bride makeup look for us to copy for Halloween 2018. Take a look at her makeup application video and find out how you can replicate her zombie makeup look with products from Beauty Base. So, how do you do zombie makeup for Halloween? Whether you’re heading out to the... Read More


The Best Makeup & Fragrances For Your Zodiac Sign

In case you haven’t noticed lately, the world is currently very occupied with the magic and meaning of zodiac signs. You’ll often find colleagues at their desks reading up on their horoscope for the week ahead, preparing themselves for the challenges that the universe has preset for them, whilst our favourite beauty bloggers are reminding us of their star sign with every upload. Whether you’re interested in finding out your rising sign or simply would like to have a bit of fun with your makeup choices in relation to your... Read More


The Beauty Base Glossary of Popular Skincare Ingredients

There are so many buzzwords and impressive but confusing jargon currently floating around in the beauty industry, with many brand new beauty products claiming to work magic on all skin types due to specific ingredients. Many skincare products such as facial moisturisers, serums and face washes have unfamiliar ingredients that promise to soothe, nourish and hydrate. But what do these elusive ingredients we’re encouraged to seek out actually do for our skin? To get the most out of your skincare, it’s good to know what the ingredients and properties they... Read More


Get Selfie Ready For Summer with Em-J

Summer is the perfect time to get plenty of selfies and pictures together with friends and loved ones. The weather is on point, the sunshine provides plenty of selfie-friendly lighting and we’re much more likely to be smiling! Getting your summer makeup organised and ready to go is key when it comes to creating beautiful makeup looks, and our Beauty Base ambassador Em-J is on hand to help us get selfie ready for summer. The ultimate summer makeup kit Professional makeup artist Em-J selected some of the best vegan makeup... Read More