“How to” Makeup Guides

At Beauty Base, it’s almost our 50th anniversary; throughout that time, we have seen beauty trends evolve and change. We have seen the rise and fall of everything from skinny eyebrows to contouring. Within this post, we will explore many of the heritage of beauty trends of the past 50 years (some of them you should emulate, whereas others you should definitely stay away from!) And we’ll also walk through some of the most popular brands we offer and explore their impact on the beauty industry over the last 50... Read More

We’ve all been there after perfecting our look with the whole works: highlight, contour, eyebrows, lipliner and setting powder. Then you’re preparing to finish with la piece de resistance, AKA our false eyelashes, only for them to then end up like two spiders crawling is on your face. However, we don’t want this to happen to our customers when they buy false eyelashes at Beauty Base!  How to choose the right fake eyelashes for my look? Think about where you’re going, your makeup, and the outfit you’re wearing when selecting... Read More

Kissable lips aren’t just for Valentine’s Day. If you’ve got a date coming up or you’re just looking for a great self-care treatment, our guide to kissable lips will have you feeling ready to pucker up and pout in no time. We’ll teach you how to get smooth lips that feel super soft to kiss as well as how to apply lipstick for long-lasting wear that will keep your lips looking kissable for longer. How To Get Smooth Lips Exfoliate The first step is to exfoliate, especially if your lips... Read More

Once upon a time, eyebrows were something we paid very little attention to. In the beauty world, eyebrows have become an essential part of any grooming or makeup routine, even if you’re looking to get a natural brow look!  There’s plenty of advice on how to shape your eyebrows and how to make the whole process easier, so to sift through some of that advice, we’ve rounded up our very favourite eyebrow tips to help you make the most of your eyebrows – natural or otherwise. 1. Find the best... Read More

Eyeliner is one of the most impactful makeup items in any beauty kit, able to change the shape of your eyes, accentuate them, and add to the overall effect of any eye makeup look. Unfortunately, it can also be one of the trickiest kinds of makeup to apply. With so many different eyeliner types and eyeliner techniques to choose from, it can be difficult to know which eyeliner to choose and how best to apply it! In our guide to applying eyeliner perfectly, we’ll talk you through all things eyeliner... Read More

Summers are all about jetting off on holiday to tropical climes, late evening BBQ’s at home with friends and of course, enjoying the live music on offer at some of the best festivals the UK has to offer. Let’s be honest, packing for a festival can be equally as stressful as packing for a two week holiday. Alongside your willies, denim shorts and band tees, you’re also going to want to have everything with you for your daily makeup – and maybe some extra for something special! Create the festival... Read More