Fragrance can be powerful. It can give us confidence as well as be a very personal form of self-expression. Impulse has always believed in the importance of feeling empowered to express your true self. To be unapologetically unique and to feel confident in who you are and what you believe in – we call this “Trust Your Impulse”. Which is why we encourage everyone to trust their Impulse, including who they fall in love with.
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