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Joop! Aftershave & Perfume

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Joop! (pronounced "yope") is a German fashion and cosmetics brand founded by designer Wolfgang Joop in 1978. The designer capitalized the name and added the exclamation point to distinguish the brand from himself.

Joop! showed its first ready to wear collection in 1982, and added menswear to its line in 1985.

Joop! is known especially for its prolific line of fragrances, beginning with the first scent, Joop! Femme, introduced in 1987. Popular Joop! Homme was introduced just two years later. Both became top sellers and helped Joop !evolve from a fashion company into a lifestyle company who today offers fashions, accessories, eyewear, fragrances and home goods.

Wolfgang Joop left the company in 2001, but the brand has endured. The house has been owned by Swiss-based Holy Fashion Group since 2008, though Coty retains the JOOP! cosmetics and fragrance licenses. Primarily marketing its goods in Austria, Switzerland and Germany, Joop is one of the most popular and recognized brands today in Germany.

Wolfgang Joop's daughter Jette Joop is also a perfumer with several fragrances on the market.

A Fragrance for any Occasion


Joop! Homme is very sensual oriental fragrance with fresh citrus opening of mandarine. Its sweet exciting scent last a very long time.




Here at Beauty Base we have The Joop! brand it has a deep rooted heritage in Berlin, with all the facets and emotional characteristic of this dynamic metropolis. Unique in style Joop! stands for the latest fashion, eroticism and provocation, creating classic clothing and accessories but always with a ‘touch of glamour’.

The first Joop! fragrance was introduced in 1987 and since then has expanded into aftershaves for him including the best-selling Joop! Homme, Splash, Jump and the new Wild. For her, try the new Miss Wild perfume.