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Privacy Policy

Beauty Base Limited is committed to protect your privacy and ensures that the information collected about you will be treated in accordance to the Data Protection Act 1998.

Beauty Base will process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 and national laws which relate to the processing of personal data.

By signing up you agree to Beauty Base using your personal data in accordance with our Privacy Policy. We will use your data to personalize and improve your experience on our digital platforms and to send you relevant products and offers we think you'll love. You can unsubscribe at any time.

What information do we collect?
We will only collect information which is willingly provided to us.
In order to do any of the following, certain information will need to be provided to us:
1. Place an Order
2. Sign up and Register for an account and email updates
3. Enter Prize Draws/competitions
4. Give us feedback

When an order is placed we require certain information in order to process your order, this information may consist of your name, contact details, billing address, shipping address, e-mail address, credit/debit card information.
When placing an order and submitting your data, you agree to the use of these details.

What are cookies and pixel tags and how are they used?

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Essentially, a cookie is a small file of letters and numbers downloaded on to your computer when you access certain websites. Cookies are files which store information to your computer/browser of websites and pages you have visited before which is then stored to your browser.

Pixel tags (also called web beacons) are small blocks of code placed on websites and e-mails. Beauty Base uses cookies and other technologies like pixel tags to help us identify and track visitors, usage, and access preferences for our Services, as well as track and understand e-mail campaign effectiveness and to deliver targeted ads. 

Session cookies are used to keep track of you whilst you navigate through the website and to keep track of the items in your shopping basket, to prevent fraud and to increase website security. Session cookies will be deleted from your computer when you close the browser.

Persistent cookies are also used to recognise when you visit and to keep track of your preferences to help improve your experience. Persistent cookies will stay stored on your computer until deleted or until they reached a specified expiry date.

We use Google Analytic to analyse the use of this website. Google Analytic generates statistical and other information about website use by the means of cookies.

The information generated relating to our website is used to create reports about the use of the website. Google will store this information and their privacy policy is available on http://www.google.com/privacypolicy.html

You can if you choose to disable cookies from your browser and delete all cookies currently stored on your computer, this is done by going to 'tools/internet options', privacy and selecting delete cookies or block cookies, however this may not allow you to use the full functionality of the website.

Using your personal information
Personal information which has been submitted to via our website will only be used for the purposes in which we specified in this Privacy Policy and throughout relevant parts of our website.

Financial transactions relating to our website and services are handled by our payment services provider Paypal. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

You can find information about the payment services provider's privacy policies and practices at


Keeping in touch with you
We want to keep you up to date with the new and latest product launches, promotional offers and what’s coming new to Beauty Base. This will be via email/post if you have registered to receive this information.

Security of your personal information
We do not sell, distribute or give out any of our customer’s information to any other parties.

Beauty Base Ratings and Reviews Guidelines

We reserve the right not to post your review if it contains any of the following or violates our other guidelines:
1. Obscenities, discriminatory language, or other language not suitable for a public forum.
2. Advertisements, "spam" content, or inappropriate references to other products, offers, or websites.
3. Email addresses, URLs, phone numbers, physical addresses, or other forms of contact information.
4. Critical or spiteful comments about other reviews posted on the page or their authors.

Policy Amendments
Beauty Base reserves the right to make any changes to our policy at any time without any notifications. Changes to the policy will become effective immediately when posted on this site.

If you have any questions about this privacy policy or how your personal information is treated please contact us via email on online@beautybase.com