Ethical beauty is a must-have for those truly passionate about makeup. Seren London is one such ethical beauty brand that is striving to make a difference in the cruelty-free beauty market. Identifying that many ethical beauty brands are also expensive, Seren London is unique in their commitment to producing cruelty-free cosmetics packaged in 100% recyclable materials at competitive prices. Seren London is closely advised by the Vegan Society in order to produce stunning collections of vegan makeup and cosmetics. Browse even more vegan and cruelty-free nail care at Beauty Base.