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About Us

Our History

Established since 1975, Beauty Base are a family run retailer of fragrance & beauty products, operating through several high-end premium stores within London (UK). Beauty Base was amongst the first fragrance retailers to develop the specialised self-service, ‘open sell concept’ in the world. A tradition based upon the needs of the customer, and an ethos that we have proudly maintained and built upon to this very day.

Beauty Base Online & In Store

Quite simply there is no other fragrance retailer that can match our huge variety of fragrances on offer, both at Beauty Base online and in-store. Whether this be the latest new perfume releases from the most luxurious designer brands, celebrity fragrances, or those much loved classic perfumes, at Beauty Base we have them all for our customers to enjoy. Expect womens perfumes from YSL, Jean Paul Gaultier and irresistible mens aftershaves from brands such as Versace and Paco Rabanne. Our fragrance gift sets make amazing gifts for family and friends. From cheap perfumes to more decadent scents, we offer fragrances to suit all budgets!

Makeup and Skincare

Not only do we stock affordable perfumes and aftershaves, we also offer an impressive selection of makeup and skincare products. Get professional makeup results with our collections of face makeup, eyeshadow palettes and glamorous lipsticks from popular makeup brands.  Get your moisturising body lotions, scrubs and body washes from our skincare brands such as Cerave and Frezyderm. Our hair care and nail care departments will no doubt provide the perfect products to add to your beauty routine.

We’re delighted to stock vegan skincare and cruelty free makeup ranges for those seeking ethically sourced beauty products. With Beauty Base, your every need is catered for from head-to-toe!

Excellent Customer Service

We take pride in our superb customer service, where our customers are our first priority, whether this be in our physical stores or online. Our friendly and knowledgeable staff are always on hand to offer advice and assistance whenever a customer should need it. At Beauty Base we believe in ‘service with a smile’.

Shop for skincare, makeup and perfumes online with us and receive free UK delivery on orders over £45, plus a free sample! Students can take advantage of our 10% student discount.