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About Us

Beauty Base

Established since 1975, Beauty Base are a privately owned family run retailer of fragrance & beauty products, operating through several high-end premium stores within London (UK).

Beauty Base was amongst the first fragrance retailers (if not the first), to develop the specialised self-service, ‘open sell concept’ in the world. A tradition based upon the needs of the customer, and a tradition that we have proudly maintained and built upon to this very day, both in our highly prestigious physical stores and with our Online Store

Customer Service
We take pride in our superb customer service, where our customers are our first priority, whether this be in our physical stores or online.

Our friendly, highly trained and knowledgeable staff are always on hand to offer advice and assistance whenever a customer should need it. At Beauty Base we believe in ‘service with a smile’.

Quite simply there is no other fragrance retailer that can match our huge variety of fragrances on offer. Whether this be the latest new releases, or the most luxurious brands, celebrity fragrances, or those ‘hard to find’ classics Beauty Base we have them all. And what’s more we have the bath ranges and a choice of size options too, which are all mostly IN stock.

ALL our fragrances are 100% legitimate, as we are supplied directly from the Fragrance Houses themselves, and have been doing so for over 35 years. At Beauty Base you can shop with confidence, in the full knowledge that you are buying 100% genuine fragrances only.

Unbeatable Prices!!
Finally we have one of the most competitive prices of fragrances you will ever find. Why? Because of our vast experience and expertise in the fragrance world, coupled with our highly efficient business model, we are able to pass on such cost savings DIRECTLY to our customers, which gives us great joy, because when our customers are happy, so are we!

Beauty Base would like to take this opportunity to welcome you on-board! After shopping with us, you will wonder why you ever shopped for fragrances anywhere else.

REGISTER NOW with BEAUTYBASE.COM and enter our prize draw for a chance to win this months competition

Why not visit one of our stores in London if you’re in town.
Here we aim to give you the Ultimate Fragrance Shopping Experience. You will enter the magical world of perfume, sensuality, and beauty. An experience which is both uplifting and stimulating, and one that will save you time, money, and hassle. We look forward to seeing you soon.

Thank you and WELCOME!