The yellow and white striped canopy of Giorgio Beverly Hills has had a magnetic effect on Rodeo Drive, attracting those with a lust for life and a penchant for exclusivity. Since 1961 the boutique has dressed a universe of stars and given the world a sense of luxury and style. Since the launch of the Giorgio perfume in 1981, Giorgio Beverly Hills has explored the synergy between fashion and fragrance. To this day, it remains a contemporary icon of a warm, fashion-forward, care-free and electrifying environment