Beauty Base


Winter Skincare Evening Routine With Em-J

Is there anything better than closing the door on a cold night and getting cosy with a pamper session using all of your favourite skincare products? Here at Beauty Base we’re all about adapting our skincare to fulfil what our skin needs depending on the season, and during the winter time, there’s a big focus on keeping skin moisturised and protected from the harsh elements. This month we teamed up with our Beauty Base ambassador celebrity makeup artist Em-J and asked her to show us her ultimate winter skincare evening... Read More


Best Beauty Buys of 2018: The Beauty Base Favourites

Today we’re sharing our best beauty buys that have made a big impression on us and our customers, including a selection of bestsellers from the makeup department here at Beauty Base. From the best foundation for flawless skin to the essential eyeshadow palette needed for the perfect smokey eye, discover our top beauty products and find something to fill any gaps in your own makeup collection! For the Base Milani Conceal + Perfect 2in1 Foundation A product that certainly lives up to its hype in the beauty world has to... Read More


How To Do Halloween Make Up With Celeb Make Up Artist Em-J

Halloween is slowly creeping upon us and it’s time to get thinking about what character you’re going to be creating as your Halloween alter-ego this year! Luckily our beauty ambassador and celebrity makeup artist Em-J has put together a fabulous zombie bride makeup look for us to copy for Halloween 2018. Take a look at her makeup application video and find out how you can replicate her zombie makeup look with products from Beauty Base. So, how do you do zombie makeup for Halloween? Whether you’re heading out to the... Read More


The Best Makeup & Fragrances For Your Zodiac Sign

In case you haven’t noticed lately, the world is currently very occupied with the magic and meaning of zodiac signs. You’ll often find colleagues at their desks reading up on their horoscope for the week ahead, preparing themselves for the challenges that the universe has preset for them, whilst our favourite beauty bloggers are reminding us of their star sign with every upload. Whether you’re interested in finding out your rising sign or simply would like to have a bit of fun with your makeup choices in relation to your... Read More


The Beauty Base Glossary of Popular Skincare Ingredients

There are so many buzzwords and impressive but confusing jargon currently floating around in the beauty industry, with many brand new beauty products claiming to work magic on all skin types due to specific ingredients. Many skincare products such as facial moisturisers, serums and face washes have unfamiliar ingredients that promise to soothe, nourish and hydrate. But what do these elusive ingredients we’re encouraged to seek out actually do for our skin? To get the most out of your skincare, it’s good to know what the ingredients and properties they... Read More


Get Selfie Ready For Summer with Em-J

Summer is the perfect time to get plenty of selfies and pictures together with friends and loved ones. The weather is on point, the sunshine provides plenty of selfie-friendly lighting and we’re much more likely to be smiling! Getting your summer makeup organised and ready to go is key when it comes to creating beautiful makeup looks, and our Beauty Base ambassador Em-J is on hand to help us get selfie ready for summer. The ultimate summer makeup kit Professional makeup artist Em-J selected some of the best vegan makeup... Read More

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How To Get Glowing Skin For Summer

Summer inevitably brings enticing opportunities to spend time in the sunshine, whether that’s home or away on holiday, and your makeup will no doubt follow suit in terms of warmth. Highlighters have become a favourite beauty product for many makeup fans, and teamed with a bronzer, a beautiful highlight can provide that gorgeous summer glow all summer long. This summer we’re working with professional makeup artist and official Beauty Base ambassador Em-J, and she’s shown us how to get glowing skin for summer using cruelty free makeup products she’s been... Read More


Guide To Vegan Beauty With Celebrity Makeup Artist Em-J

Have you ever wondered what essential makeup products are included in a professional makeup artist’s kit? At Beauty Base we were certainly intrigued, so to find out the tricks of the trade we’ve joined forces with celebrity makeup artist and beauty entrepreneur Em-J to find out which products she loves from our makeup collection. With her passion for using cruelty free makeup and makeup accessories, we felt that Em-J would be the perfect partner to represent our vegan makeup range! Introducing Em-J London based celebrity makeup artist Em-J is an... Read More


Top 5 New Perfumes For Spring

As we’re all trying to shake off the damp weather in hope of getting the true springtime experience we all know and love, let’s look ahead to what we can look forward to as the seasons begin to change. Not only can we shed the heavy coats and emerge from our winter hibernation mode, spring is also a great time to shake up our fragrance collections. At Beauty Base we stock a fabulous selection of spring perfumes and our latest fragrance releases from popular designer brands such as Gucci and... Read More


How To Celebrate Valentine’s Day With Your Best Friend

If you’re single or simply choosing to spend Valentine’s Day with your best friend, there’s no reason why you can’t swap gifts that you know you’ll both love! At Beauty Base we’ve put together the ultimate Galentine’s Day gift guide for those gals who want to treat each other to a few beauty products that they can try out together. Along with a bottle of wine to share, we think a girl’s night on Valentine’s Day sounds perfect, whatever your relationship status! Girls night out What better way to celebrate... Read More