About Us
Our History
Established in 1975, Beauty Base is a family-run retailer of fragrance and beauty products, operating through several high-end premium stores across London (UK). Beauty Base was among the first fragrance retailers to develop the specialised self-service ‘open sell’ concept in the world. This tradition is based upon the needs of the customer, an ethos we have proudly maintained and built upon to this very day.
Beauty Base Online & In Store
Quite simply, there is no other fragrance retailer that can match our huge variety of fragrances on offer, both online and in-store. Whether it’s the latest new perfume releases from the most luxurious designer brands, oriental fragrances, celebrity scents, or much-loved classic perfumes, at Beauty Base we have them all for our customers to enjoy. Expect women’s perfumes from YSL and Jean Paul Gaultier, as well as irresistible men’s aftershaves from brands such as Versace and Rabanne. Our fragrance gift sets make amazing presents for family and friends. From budget perfumes to more decadent scents, we offer fragrances to suit everyone.
Makeup and Skincare
Not only do we stock affordable perfumes and aftershaves, but we also offer an impressive selection of makeup and skincare products. Achieve professional makeup results with our collections of face makeup, eyeshadow palettes, and glamorous lipsticks from popular beauty brands. Discover moisturising body lotions, scrubs, and body washes from skincare brands such as CeraVe and Palmer’s. Our hair care and nail care departments are sure to provide the perfect products to enhance your beauty routine.
We’re delighted to stock vegan skincare and cruelty-free makeup ranges for those seeking ethically sourced beauty products. With Beauty Base, your every need is catered for from head to toe!
Excellent Customer Service
We take pride in our superb customer service, with our customers always being our first priority, whether in our physical stores or online. Our friendly and knowledgeable staff are always on hand to offer advice and assistance whenever needed. At Beauty Base, we believe in ‘service with a smile’.
Shop for skincare, makeup, and perfumes online with us and enjoy free UK delivery on orders over £45, plus a free sample! Students can also take advantage of our 10% student discount.
